It is common, in today's competitive market, for studios to announce the release date. Wonder has mapped the strategy its release through the year 201 9 Star Wars universe theory is planned through 2020 and DC plans to film until June 2020, so long as viewers enjoy the next Batman v Superman: The dawning of justice. But what happens when you announced that the film will be the fourth entry in the series, but all indications point to the audience to give up on the series and had no real interest in its conclusion?
This is a difficult situation that faces contrasts with the series after the third movie in the series, loyalty, suffered a disappointing weekend. The third divergent movie opened to $ 29 million, far behind the numbers opening weekend for the first divergence ($ 54 million) and its follow-insurgency ($ 52.2M). Loyalty can not unseat Zootopia from the top of the box office charts and wires movie Disney animated - as good as it is - is in its third week. On top of that, CinemaScore for loyalty, according to Deadline B is dropped from A- uprising, and A contrary decision.
Among these issues divergent series faces, indifferent fans have to be the biggest. Critics have been raised on these films from the beginning. Yes, loyalty announced the embarrassing 10% fresh on Rotten Tomatoes, but the rebels captured 29% of the original film and streams, posted 40%. These films are not yet known, but for the movie twice before fans aside. Now supporters seem determined that loyalty is a stinker, and they stop giving their money to see the final chapter in a series of disappointments.
What's worse, the contrast with the series seems to be in a state of creative chaos. In February, Mr. Robert Schwentke Helmer loyalty, which is on the hook led contrasts Series: Ascendant left the project had mentioned the fact that he "just needed a break». Schwentke eventually is replaced by director Lee Toland Krieger, who credits include Age of Adaline with Blake live. So not exactly a sci-fi and action background, and yet Krieger was commissioned sticking the landing for a brand that has been caused and the lack of direction robust.
In the column, analysts expected the future of contrasts with a series: Ascendant, Forbes magazine noted that the director of a new Krieger will likely be faced with a smaller budget by sight back down this posted on Lionsgate loyalty. But anyone who has seen the loyalty that one of its flaws is really it looks cheap, low-budget special effects green screen is not enough detracting from irrational plan already.
Is that what you want fans contradictory conclusions to your brand? A cheaper version of loyalty, that has to come in under budget restrictions because the studio did not want to throw any more money in a series of fans have grown tired of? Sometimes I think it is better for the studio admitted defeat. It has a brand requires plowing ahead in the loss fanbase. It's OK to wash your hands of divergent series and put on the shelf next to the device or a beautiful animal. Shame not to finish the race. The more embarrassing, in my opinion, in the end with a string of movies that make a laughing stock of the brand that you've celebrated.